Nomessin – Realizing it or not, technological advancements have changed the way business marketing has changed a lot. Augmented reality and virtual reality are two of them.”
The marketing campaign should engage potential customers in a more dynamic way. This can be done using things that can spark customer interaction, such as videos, giving gifts when advertising on Facebook, or taking surveys (polls) on Twitter.
However, there is another method of marketing that turns out to be very effective through the use of the latest technology. For example, technology Augmented Reality (AR) And Virtual Reality (VR) Which can provide a unique and “exciting” experience for customers.
It should be noted that technology giants such as Google, Apple and others pay close attention to this innovation. Apple leads the development of augmented reality with ARKit. Google is on design method Incorporates non-intrusive elements into the virtual reality experience.
(Intrusive marketing does not impress customers.)
If you’re a marketer, of course you’ll need to get involved in these changes early on to stand out from the competition. Here are some of the main ways marketers can do this.
1 The role of virtual reality in marketing
Virtual Reality A person can be immersed in a new situation without requiring them to leave their comfortable home. This is a unique and valuable opportunity for the marketer.
This is because Virtual Reality Provide opportunities for marketers to deliver more value to customers. One example is Lowe’s, an American building materials and home remodeling company that designs virtual reality experiences where users can learn how to complete various DIY projects in a virtual environment. This is a clever way to monitor the usage of the types of products Lowe’s sells.
Marketing course today by using Virtual reality still very limited. This means that most people who enter the virtual reality experience do not make a purchase.
It is the same in the early days of the internet where online shopping was not a common thing, but now e-commerce is a very common thing.
Marketers need to focus on designing VR experiences that are most appealing to customers’ needs or interests. Another example of marketing Virtual Reality worth studying The North Face kampanye campaign Which invites users to hike through Yosemite National Park in California, United States.
here is the video
Rather than trying to sell the product directly, the campaign turned out to be a unique and interesting experience that garnered an immediate response from The North Face’s customers. It is also useful to remind customers of the brand The North Face as a whole.
2 Using augmented reality to enhance marketing
augmented reality (AR) is another technique that a marketer must learn. Unlike virtual reality which invites users into a completely virtual world, augmented reality allows users to integrate virtual elements with the real world.
Pokemon Go! And Snapchat is a common example.
Augmented reality marketing campaigns should also be helpful for delivery real value to the user. In fact, AR doesn’t need to look like a marketing campaign at all, just like a useful tool for its users.
Feature augmented reality IKEA is a good example to study. When selling to consumers online, IKEA has its own challenge: selling large items (such as furniture) online.
here is the video
Most of the consumers do not have a clear picture of the main products that might look suitable for their homes just by browsing the pictures of furniture on websites. However, with AR, Ikea allows its users to do so Add a virtual photo From these objects to the environment surrounding the user. This will, of course, increase the likelihood that consumers will make a purchase.
Augmented reality can also be used to highlight the locations of stores where the brand is sold. For example, a customer might download an AR app that can show you where certain brand items are located in a department store.
Of course there will be more use of these newer technologies (AR and VR) in the future as they continue to improve. There is no need to wait for the latest developments before trying to explore what these two technologies have to offer, you can try them out now.
Every marketer must ensure that their brand stands out from the crowd by tapping into the potential of new technology. So, try to take advantage of AR and VR now to give your customers a unique and ‘exciting’ impression.